Senior Manager, Marketing Communications

Nortek Security and Control | Carlsbad, CA

Posted Date 4/01/2021
Description

Primary Responsibilities:

  • Develop & execute the content strategy focused on Nortek Control business lines and brands through
    collaboration to ensure strategies support current products, product and service launches, programs,
    promotions and brands.
  • Provide directives and oversight of the brand marketing team and responsibilities, including tradeshows,
    strategic positioning for social media, video campaigns & company swag that is aligned with the expected
    clientele.
  • Work cohesively with interdepartmental leadership & functions to ensure marketing vision is aligned.
  • Responsible for PR initiatives & executions; ensure efforts & content is aligned to the audience and segment.
    Present results from PR & content strategies to stakeholders and evaluate areas of improvement to drive brand
    awareness, loyalty & commitment.
  • Plan and implement publicity initiatives, campaigns, content & editorial calendars and written guidelines to
    support marketing strategies and programs.
  • Responsible for planning media kits, press meetings and media campaigns.
  • Understand & lead best practices for content categorization and structure, content development, distribution
    and measurement so content is consistent with style and tone.
  • Write internal PR and distribute media communications.
  • Create & maintain good relationships with industry media to include industry editors, partners & influencers.
  • Analyze media coverage and develop responses when needed.
  • Other duties as assigned

Qualifications:

  • Minimum of 8 years of related experience in Communications, Marketing or Journalism with a bachelor’s degree
    in Marketing/Communications/Business, preferred or equivalent education.
  • 3+ years in communications, public relations, marketing and social media for a B2B business.
  • How to write compelling content that creates action.
  • Experience in Pardot and Hootsuite preferred.
  • Knowledge of social media platforms & how content messaging varies in each

Knowledge Skills and Abilities:

  • Proven ability to manage editor and media relationships.
  • Ability to lead a team to achieve a cohesive vision.
  • Can multi-task, set project priorities, establish department/discipline goals and objectives for self and marketing
    staff.
  • Strong written communication and verbal skills. Computer literacy required, including intermediate skills in Microsoft applications (i.e., Excel, Word, PPT, etc.).
  • Positive attitude, self-motivated and eager to succeed.

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